Privecy Policy
Effective Date: October 26, 2023
1. Introduction
Welcome to NC Appliance Repair ("we," "us," or "our"). We are committed to protecting the privacy of visitors to our website ([yourdomain.com]) and customers who use our appliance repair services in North Carolina. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or request our services.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site or submit your information.
2. Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Personally identifiable information, such as your name, shipping address, email address, and telephone number, and appliance details (type, issue description, preferred service date/time) that you voluntarily give to us when you fill out a contact form or request services.
- Derivative Data (Automatically Collected): Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site.
- Website Analytics Data (Google Analytics): We use Google Analytics to understand how visitors engage with our website. Google Analytics uses cookies (like the _ga cookie) to collect information, including assigning a unique, anonymous identifier (Client ID) to your browser. This helps us track user sessions, understand website traffic patterns, analyze the effectiveness of our marketing campaigns, and improve our website.
- Client ID Usage for Conversions: When you submit a form, click on our phone number link, or when we qualify your inquiry internally (e.g., mark it as a "lead_scored"), we may associate your anonymous Google Analytics Client ID with that interaction. This connection helps us understand which marketing channels and campaigns (like Google Ads) are leading to valuable customer inquiries and service requests, allowing us to optimize our advertising efforts. This data is used for our internal measurement and optimization purposes.
- Interaction Data (Microsoft Clarity): We use Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replays to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
- Facebook Pixel Data: We use the Facebook Pixel (Meta Pixel) to measure the effectiveness of our advertising on Facebook, understand the actions people take on our website after seeing our ads, and potentially build audiences for future advertising campaigns on Facebook platforms. This involves collecting data related to your browsing activity on our site.
- Click Tracking Data (tel: links): When you click on our phone number links (tel:), we may use tracking tools (potentially including services like Make.com) to record the time of the click and associate it with your anonymous Google Analytics Client ID. This helps us gauge user interest in contacting us via phone as a result of visiting our website. We do not currently use a full call tracking service that records call content or your phone number automatically via this click.
- Cookies and Web Beacons: We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. For more information on how we use cookies, please refer to Section 5 below.
3. How We Use Your Information
Having accurate information permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:
- Respond to your service requests and inquiries.
- Schedule and provide appliance repair services.
- Communicate with you regarding your service requests or appointments.
- Send you confirmations or service-related emails.
- Analyze website usage and trends to improve our website and service offerings (using Google Analytics and Microsoft Clarity).
- Measure the effectiveness of our online advertising campaigns (using Google Analytics Client ID, Google Ads conversion tracking, and Facebook Pixel).
- Optimize our Google Ads campaigns based on qualified leads (lead_scored) identified through internal processes linked to your anonymous Client ID.
- Compile anonymous statistical data and analysis for use internally.
- Maintain the security and operation of our website.
- Comply with legal requirements.
4. How We Share Your Information
We may share information we have collected about you in certain situations. Your information may be disclosed as follows:
- By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
- Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data analysis, hosting services, customer service, marketing assistance, email delivery, lead processing, and advertising measurement. Specifically:
- Google: For website analytics (Google Analytics) and advertising optimization (Google Ads). Google has its own privacy policy.
- Microsoft: For website interaction analysis (Microsoft Clarity). Microsoft has its own privacy policy.
- Meta (Facebook): For advertising measurement and audience building (Facebook Pixel). Meta has its own privacy policy.
- Trello: For internal processing and management of customer inquiries and service requests (leads).
- Make.com: Potentially for processing tel: link click data.
- Our website hosting provider and other IT service providers.
- Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
We do not sell your personal information.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies (like pixels and web beacons) to collect information about your browsing activities.
- What are Cookies: Cookies are small text files stored on your device (computer, tablet, mobile phone). They help websites remember information about your visit.
- How We Use Them:
- Google Analytics: Uses cookies (e.g., _ga, _gid) to distinguish users and collect anonymous usage statistics and the Client ID mentioned above.
- Microsoft Clarity: Uses first and third-party cookies for interaction analysis.
- Facebook Pixel: Uses cookies to track actions and connect your activity on our site with Facebook's advertising network.
- Functionality: Some cookies may be necessary for the basic functioning of the website.
- Your Choices: Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of the Site.
- Opting Out of Analytics/Advertising:
6. Data Security
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.
7. Data Retention
We will retain your personal information (such as data submitted via forms) only for as long as is necessary for the purposes set out in this Privacy Policy, or as required by law. Anonymous or aggregated data (like general website analytics) may be kept for longer periods.
8. Your Rights
Depending on your location, you may have certain rights regarding your personal information. While North Carolina may not have specific comprehensive privacy laws granting all the rights found in places like California or Europe, we believe in transparency. You can typically:
- Request information about the personal data we hold about you.
- Request correction of inaccurate personal data.
- Request deletion of your personal data, subject to certain exceptions.
To make such requests, please contact us using the contact information provided below.
9. Children's Privacy
Our services and website are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information.
10. Links to Other Websites
Our website may contain links to other websites not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes.
12. Contact Us
If you have questions or comments about this Privacy Policy, please contact us at:
NC Appliance Repair
Email: info@ncappliance.repair
